With bold geometric shapes, lush colors and a dash of risqué, Art Deco is making a resurgence in the design world influencing everything from fashion and jewelry to architecture and interior design. London is home to more than 80 Art Deco inspired buildings, including some of the cities’ finest hotels, which are no stranger to the time period’s lavish and swank atmosphere and risqué attitudes. Said to be one of the most alluring and prominent artistic movements of the past century, Art Deco style conjures a world of glamour and luxury.
Considered to be the crowning jewel of London’s Art Deco movement is Claridge’s Hotel. Since the 1920’s, London’s Claridge’s Hotel still displays its original features of the British Art Deco Movement and is known as London’s Art Deco Jewel. Its elegance comes from different styles mixed with British Art Deco including Art Nouveau, modern influences of Cubism and Futurism. In the 1990’s, the hotel underwent a major renovation to enhance its original design. Highlights of the project included a redesign of the hotel foyer, which now features a stunning Dale Chihuli chandelier and grand art deco. Claridge’s has made a bold statement of the modern art deco style as it entered the 21st century.
One of London’s most authentic art deco properties, the Park Lane Hotel, is filled with features that highlight this era. The Park Lane Ballroom and Palm Court Lounge are both the choice of hangout for socialites, celebrities and aristocrats. Silver gilded chariot-lined walls outline the ballroom, while the Palm Court Lounge is measured as the epitome of Art Deco Chic. Decorated in pale green and gold leaf, the décor of the hotel takes patrons back to a bygone era of style and elegance with its exquisite glass ceiling, mansard roof, Portland stone façade and intricate murals.
The first true luxury hotel in London, The Savoy Hotel, recently underwent a 220 million dollar renovation project, revitalizing its core Art Deco style. The Savoy Court featured classic Art Deco style in its entrance, with a crystal fountain as its centerpiece. The hotel’s Beaufort Bar is accentuated with lavish black velvet furnishings and gold leaf on the walls. The new “Savoy” sign is the latest piece of art deco design to be added to The Savoy.
ROHL pays homage to this influential time period with its new Perrin & Rowe® Deco Bath Collection which features the octagon as a signature design element. This collection is ideal for the consumer looking to add an artistic flair to the home bath.